Charity
Dubai Charity Association

Abdullah — Interactive Donation Assistant

An interactive donation experience on Holobox where a virtual employee named Abdullah welcomes users, walks them through the donation channels and payment, then thanks them once they're done.

ClientDubai Charity Association
SolutionInteractive donation program with a virtual character on Holobox
DeviceHolobox

About the project

Holoriser built an interactive donation experience for Dubai Charity Association that pairs an easy way to give with an engaging visual journey.

A virtual character appears inside Holobox to welcome users, explain the available donation channels, and guide them through picking the right option and completing the payment on the device.

Dubai Charity Association 1

What we built

The experience opens with a virtual employee named Abdullah, who welcomes the user and gives a short explanation of the association's donation channels.

The program then shows several donation options, the user picks one, and the flow moves into the payment steps on the same device. After the donation is complete, Abdullah appears again to thank the user, which gives the whole thing a human feel instead of a plain payment screen.

Dubai Charity Association 2
Dubai Charity Association 3

Scope of work

  • Developing the interactive donation program
  • Designing the user journey
  • Programming Abdullah's welcome
  • Presenting the donation channels clearly
  • Letting the user choose a donation channel
  • Linking the experience to in-device payment
  • A thank-you message after the donation
  • Running the experience on Holobox

The value it delivered

The experience gave people a new way to donate and helped draw attention to the association's channels. Pairing the character with the digital steps made the journey clearer and more personal, from the welcome through to a thank-you after the gift.

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